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London calling

When London calls, how can one possibly resist ? This pluralistic and magnetic metropolis has such a wide variety of attractions and personalities, that there is truly something for everyone. As the birthplace of legendary music styles, and Anglo-Saxon literature, as the capital of the music hall, the British theatre and fashion, and as an international finance center, no other city in the world can represent the spirit of rebellion and rock ‘n roll in total contrast to the stereotype of the “phlegmatic British”. Opulence and splendor characterize the palace hotels bordering the peaceful paths of Hyde Park and Buckingham, whereas the excitement of modern, avant-garde design hotels awaits guests in London’s trendiest quarters.

East-North : Arty London

Just a few hours via Eurostar from Paris takes you to King’s Cross St. Pancras station in central London. This superb train station with its famous Platform 9 ¾, transformed the entire quarter as a result of the station’s renovation. Originally a rough neighborhood, King’s Cross now possesses an arty population, an abundance of cultural activities, trendy restaurants and art-hotels like the Rough Luxe. In the same vein, the Shoreditch quarter, a former industrial area is now very fashionable. Its underground culture is a furious blend of Banksy type street art practiced on the old bricks of restored warehouses, making Shoreditch an exciting bourgeois-Bohemian enclave of the city. The Brick Lane market, the new look restaurants, mythical concert halls like the Rich Mix and design hotels like The Boundary, attract a style conscious population seeking the latest trends.

West End : authentic London

The West End, which includes Soho, Covent Garden and Piccadilly Circus in the heart of London is a city showcase. A myriad of reasons can encourage visitors to explore this relatively small area geographically and discover the wealth and diversity of the city. Tourists in this capital city in search of high fashion come here for the Covent Garden market, the elegant boutiques and the large department stores on Oxford Street.  

To spend an exceptional night after a hectic day of shopping, the Savoy, one of the world’s most luxurious palaces, possesses a magnificent view of the Thames. Another option is the less formal Soho Hotel, whose modern and glamorous style echoes the atmosphere of the mythical quarter in which it is located. Soho, home to London’s off the wall night life including its gay quarter and its legendary rock clubs, has both a steamy as well as an intellectual reputation. Also located here is cosmopolitan London with its Chinatown and its famous pagodas. Finally, around the majestic Trafalgar Square, we find London’s artistic and cultural life with Victorian buildings, theatres, cinemas and museums, especially the National Portrait Gallery. The W London Leicester Square hotel, a trendy site situated in the heart of the action, is the ideal place to stay in this quarter.

Mayfair : chic London

Just a few steps from the frenetic West End, bordering Hyde Park and Green Park, Mayfair is a calm and chic area with foreign embassies, luxury boutiques and palace hotels like the Connaught or Brown’s. It’s the quarter of magnificent Victorian style buildings and illustrates the British sense of class. The Claridge, a favorite of European royalty, is a jewel of traditional elegance, and sets the tone for the neighborhood’s other palaces. And be ready, since on the streets of Mayfair, you may well run into a celebrity or two.

Belgravia & Kensingston : romantic  London

South of Hyde Park, we discover the very British old world phlegmatic charm of the residential quarters known as Belgravia and Kensington with their classic architecture, small churches, secret gardens, white stucco and princely lanes. To take full advantage of this opulence while enjoying the sight of Hyde Park’s centuries old trees, the Mandarin Oriental Hyde Park London and the Berkeley are highly recommended, just a few streets away from the legendary luxury department store, Harrods, the Royal Albert Hall devoted to the arts with its superb dome as well as the Natural History and the Victoria and Albert museums. At the southern end of the quarter, the three black slate facades of Blake’s stand out without revealing their cozy interior and an atmosphere of exotic travels.


London, the world’s financial capital, the capital of the United Kingdom and an international city for commerce and culture. A city where musical and clothing trends are born.


For its stock exchange, for those inclined. For shopping on Oxford Street and Covent Garden. For exploring each quarter which is a city in itself, in this cosmopolitan and pluralistic city. To explore the business area of the City, the royal quarter of Belgravia and the arty look Shoreditch and Bethnal Green.


London has no less than five airports : Luton, Gatwick, Stansted, Heathrow and London City, although from certain neighboring European countries, the Eurostar and the tunnel under the English Channel will take you directly to the heart of London, at King’s Cross St. Pancras station. The Tube or Underground is the best way to get around the city. A renewable Oyster Card can be purchased for this means of transportation. A better option however, is the legendary double decker bus. And if you prefer to avoid public transport, the city has 22,000 taxis.


Tea, jelly, pudding or a thousand other English specialties from the legendary Harrods. For tea, a visit to the famous Fortnum and Mason’s on Piccadilly Circus is in order. To accompany the tea, try the cakes at Marks & Spencer.  Jellybeans to munch on during the trip, a bottle of Pimm’s, typical London pins to put on your baggage, accessories for men from the Barbershop in East London, a Burberry vintage garment from Bricklane, clothing sold at Topshop, Urban Outfitter and Forever 21, a wrought iron plaque inscribed with your favorite London street and thousands of other treasures from the Portobello Road Market.


Harrods, especially at Christmas time. A romantic stroll from Hyde Park to St. James Park, passing by Buckingham Palace gate, the National Portrait Gallery and the Tate Modern Museum. Westminster Abbey, an afternoon at the Portobello Market, Camden Town and Brick Land, the Notting Hill carnival, a musical comedy at a West End theatre, a meal at the counter of Borough Market at noontime, a beer to accompany your fish and chips in a London pub, a ride on the Millenium Wheel of the London Eye and a walk along the Thames for a view of London. If you’re in London in late June, don’t forget the British Open tennis tournament at Wimbledon.


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Book by phone

+33 1 75 43 70 26 *Our reservation department is always happy to assist you via phone or via email. We are open Monday to Friday 9am to 18pm (GMT +1).